Corporate wellness challenge
🌳 1,2,Tree,Go!
Every kilometre plants a tree. For 21 days in July, walk, run, or cycle toward a collective goal — and watch it grow into a real forest planted by Trees Canada. The summer challenge where active mobility becomes environmental impact.
Why this challenge works
- Official partnership with Trees Canada — institutional credibility
- Peak summer timing maximizes outdoor active mobility (running, cycling, walking)
- Tangible environmental impact: kilometres become real trees planted
- Playful name and tone that stands out from corporate wellness programs
- Engages employees during summer vacations — every km counts, even on holiday
Every kilometre plants a tree
For 21 days in July, your organization moves for the planet. Every kilometre walked, run, or cycled collectively brings your team closer to a real, measurable goal: trees planted across Canada in partnership with Trees Canada.
1,2,Tree,Go! is not your typical wellness challenge. The name says it all — it's fun, it's active, and it grows something real. While your employees enjoy the best month of summer, their active mobility becomes a forest.
How it works
Your organization sets a collective kilometre goal based on your team size. Every employee logs their daily kilometres through the Propulsion app — walking, running, or cycling. The dashboard tracks collective progress in real time. When the goal is reached, your commitment translates into trees planted by Trees Canada in communities across the country.
Why July?
July is the peak of summer outdoor activity. The days are the longest, the weather is the warmest, and people are naturally outside more than any other month. Running on trails, cycling on bike paths, walking on the beach, hiking in the mountains — July is when active mobility happens effortlessly. This challenge simply captures that natural energy and gives it purpose.
Even employees on vacation contribute. A morning run in the Maritimes, a bike ride through a vineyard in the Eastern Townships, a long walk exploring a new city — every kilometre logged counts toward the collective goal, no matter where it happens.
Active mobility meets environmental impact
Every kilometre in this challenge represents a double impact. First, the employee chose to move actively instead of passively — feet on the ground, hands on the handlebars, lungs breathing fresh air. Second, that movement fuels a concrete environmental outcome. It’s the simplest equation in wellness: move your body, grow a forest.
Trees Canada partnership
Trees Canada is the country’s leading national tree-planting organization, with over 80 million trees planted since 1992. Your contribution through 1,2,Tree,Go! joins a national effort to restore urban and rural canopies, improve air quality, and combat climate change. At the end of the challenge, your organization receives a certificate detailing the number of trees planted and their location.
The summer challenge your teams actually want
Let’s be honest: nobody wants a serious corporate challenge in July. 1,2,Tree,Go! doesn’t take itself too seriously — but its impact is dead serious. It’s the kind of challenge that people talk about at BBQs, share on social media, and actually look forward to. Because planting a forest while enjoying summer? That’s a story worth telling.
Example activities
- Morning run on a forest trail
- Cycling on a bike path after work
- Walking to the farmers' market instead of driving
- Hiking on vacation in the mountains
- Evening walk on the beach
- Bike commute to the office in the summer sun
Frequently asked questions
Does this challenge have to run in the suggested month?
No. Our challenges are thematic templates you can launch any time of year. The suggested month offers seasonal relevance, and our team adapts the challenge to your HR calendar.
How do teams sign up?
Directly in the Propulsion app. A manager or coordinator creates the account and adds team members.
How do we track results?
The app provides a real-time dashboard of individual and team performance, available at any time.
Can the challenge be customized for our company?
Yes. Our team adapts the challenge to your context, goals and culture.
Keep reading
To prepare the launch, follow the complete guide to corporate wellness challenges. For other formats, browse 50 step challenge ideas or the full challenge catalogue. And to place this challenge in your year, see the HR calendar.