Corporate wellness challenge
🎀 Pink October Challenge
A ready-to-launch collective step challenge for Pink October. Set an organization goal, turn it into a donation to the fight against breast cancer, and track participation in real time.
Why this challenge works
- Universal cause that rallies both men and women
- Pink October is a recognized movement — guaranteed visibility
- Real impact: steps become an actual donation
- Strengthens the company's social responsibility image
- Steps are the most accessible metric in the fall
Walking together against breast cancer
For 21 days in October, your organization mobilizes for a cause that affects millions of families. Every step counts, every employee contributes, and the collective goal translates into a real donation to a breast cancer organization.
Pink October is more than a ribbon. It's a global movement of solidarity, awareness, and action. By participating as an organization, you show your employees that the company stands for causes that go beyond the workplace.
How it works
Your organization sets a collective step goal and a proportional donation commitment. Every employee logs their daily steps through the Propulsion app. The dashboard displays real-time progress. When the goal is reached, the donation is made to the organization chosen by your committee.
Why steps?
In October, the weather cools down but walking remains accessible to everyone. It's the simplest, most inclusive, and most natural form of physical activity. No equipment needed, no athletic background required. Every walk to work, every staircase, every lunch break stroll becomes an act of solidarity.
The cause effect
When steps are tied to a cause, motivation shifts. It's no longer just "I move for my health" — it's "I move for someone." Employees who wouldn't join a regular fitness challenge show up for a cause. Participation rates soar when the impact goes beyond individual wellness.
Visible impact
At the end of the challenge, the results are concrete: a real number of steps taken, a real donation made, and an organization proud to have stood up for a shared cause. That's the kind of moment that defines a company culture.
Example activities
- Team solidarity walk during lunch break
- Take the stairs all day long
- 20-minute morning walk before work
- Family walk after dinner
- Walking meeting with a colleague
- Awareness walk organized by the wellness committee
Frequently asked questions
Does this challenge have to run in the suggested month?
No. Our challenges are thematic templates you can launch any time of year. The suggested month offers seasonal relevance, and our team adapts the challenge to your HR calendar.
How do teams sign up?
Directly in the Propulsion app. A manager or coordinator creates the account and adds team members.
How do we track results?
The app provides a real-time dashboard of individual and team performance, available at any time.
Can the challenge be customized for our company?
Yes. Our team adapts the challenge to your context, goals and culture.