Customer case study
Case study: Harnois Énergies
How Harnois Énergies mobilized 2,000 employees across Quebec and the Maritimes through a collective sports challenge with Propulsion.
« Propulsion was a rallying force. This simple, motivating app allowed us to move together for a good cause. We absolutely loved it! »
The challenge
With 2,000 employees spread across several provinces, between regional offices, service stations and Proxi convenience stores, Harnois Énergies faced a mobilization challenge typical of large multi-site organizations. How do you create a collective sense of belonging when teams never meet? How do you promote health and physical activity across work environments as varied as administrative offices and service stations?
The solution
Propulsion was deployed to launch La virée HÉ!, a collective sports challenge where the goal was to virtually cover the distance between all regional offices and service stations in the network, 15,500 km, by bike, walking or running. Every kilometer contributed to the collective goal and the charitable fund. The app allowed every employee, regardless of location or fitness level, to track their progress in real time and see the whole team's advancement.
The results
Results exceeded all expectations. 88% of participants reported adopting a more active lifestyle thanks to the challenge. Even more impressive: the 2,000 employees hit their 15,500 km goal well before the end date, then kept going, ultimately doubling the distance covered. The $10,000 charitable goal for the Harnois Énergies Foundation was also reached, adding a solidarity dimension that strengthened team pride.
Features used
- Collective distance challenge
- Real-time progress tracking
- Integrated charitable goal
- Multi-site accessibility